Support & Insight

Top Telemarketing Tips for Reaching the Decision Maker

Posted by Kerstin Hoyle on 20-Jul-2017 12:00:00
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Struggling to reach the decision maker is a well-known pastime for many of those involved in Sales and Marketing. However, it needn't be such a problem to engage with those you require to speak with.

It may sound a familiar scenario for many. Anyone involved in telemarketing and office management will likely have lost count of the times their outreach has stalled when hitting the stumbling block that is the gatekeeper, blocking the way to the decision maker they're keen to pitch to.

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Topics: telemarketing

Why Every Business Needs a Secure Website

Posted by Nathan Burn on 18-Jul-2017 17:01:00
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Is your business' website protected by HTTPS? This form of online protection is vital in the modern web world, but just what is it? And how do you go about getting one?

You may well have heard of HTTPS, or seen these letters displayed at the forefront of a web address typed into your search engine bar. You may, however, also find yourself wondering what it all means.

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Topics: Website Design

3 Ways to Enhance Lead Generation with Modern Telemarketing

Posted by Matthew Rodham on 13-Jul-2017 15:55:00
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Say the word 'telemarketing' and it probably conjures up some contentious images for anyone in the business world. But, this oft-derided sales platform is ready to make a comeback as a fantastic lead generation tool.

In the modern environment, many will say that new technologies and the ease of digital communication has killed off classic telemarketing approaches. Yet, by implementing more current advancements, telemarketing can be a great tool for lead generation.

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Topics: telemarketing

Formulating a Winning Growth Strategy

Posted by Joel Draba-Mann on 11-Jul-2017 16:00:00
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Business growth grinding to a halt? Unsure of how to keep your small business on course to becoming larger? It may be time you formulated a winning growth strategy. 

Any business will be unable to grow past a certain milestone without implementing some form of action plan for improving on and maintaining an upwards trend. Business growth, and how to hold on to an increasing trajectory, is aregular condunundrum for many SME business owners. 

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Topics: Marketing Planning, Marketing Strategy

What are Keywords and Why Do They Boost Website Traffic?

Posted by Stephanie Mantle on 06-Jul-2017 15:40:00
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When creating content for your website, you’ll probably hear the phrase ‘keywords’ a lot. But what are keywords? What do they add to a site?

Keywords are words that are significant to your business, product or service. They link to what your customers search for and tell search engines that your site is relevant to a particular query or topic. Phrase keywords (or long-tail keywords) are phrases based around your keyword to target more specific audiences.

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The Value of Customer Journey Mapping

Posted by Richard Burnett on 04-Jul-2017 16:02:00
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What kind of sales experience do you offer your customer? Are you losing potential business somewhere along your sales funnel? If these are questions you are asking yourself then perhaps it is time you considered a Customer Journey Map.

Customer journey mapping is the act of graphically portraying your customer's experiences with your organisation across major and minor touch points (times when your customer interacts with your organisation).

It is an essential element of any growth strategy. It presents the experiences of customers in line with your brand, to increase loyalty, advocacy, and therefore profitability.

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Lead Generation - Mastering your Customer Lifecycle Journey

Posted by Ashley Wilcox on 29-Jun-2017 16:50:00
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Most marketers face the challenge of generating more leads for their sales funnel.

This can be disastrous for any sales and marketing team. It goes without saying, if the top of your funnel dries up, no matter how strong your conversion rate is further down the funnel, you’ll be left with no sales opportunities and zero sales – at the end of the day it really is a numbers game.

Effective lead generation therefore is key to any successful marketing plan. However you decide to do it, whether using outbound tactics such as telemarketing, networking and events or inbound content driven methods, enticing website visitors should be pretty high up on your to-do list.

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Topics: Marketing Strategy

How to Increase Your Search Engine Position and Boost Web Traffic

Posted by Stephanie Mantle on 27-Jun-2017 15:00:00
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Wanting to boost website traffic and improve how high your site appears in search engine results are issues affecting many business owners and marketers.

But how do you increase the rate of traffic to your website and improve where your site appears in search results? Is there a sure-fire method to do both in one go?

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Topics: Website Design

Email Marketing Campaigns - Not Dead Yet

Posted by Stephanie Mantle on 22-Jun-2017 11:21:50
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With the rise of social media, you might think that other forms of communicating with prospects and customers have fallen into irrelevance. Well, you'd be wrong.

The Radicati Group predict that by 2020 there will be more than 3 billion active email users worldwide.

That makes for a lot of website traffic you could be missing out on if you’re relying solely on social media and search engines to bring people to your site.

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Topics: Marketing Strategy

4 Reasons Why You Should Be Starting a Blog

Posted by Joel Draba-Mann on 20-Jun-2017 16:00:00
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Debating whether you should be starting a blog? Not sure if blogs represent an important investment for your business?

Blogging is ubiquitous in the online environment, from multi-national company news to baking recipes, sport stories to product reviews - there really is a blog for all topics. With that in mind, you may be wondering if creating a blog represents a good return on investment for your business - will it not just become another voice in the crowd? 

The truest answer is a resounding no, the benefits of blogging far outway issues caused by competition. As an effective and integral element of any inbound marketing process, a blog is the perfect way to reach out to your web visitors as part of a customer-facing strategy.

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