Support & Insight

5 Ways to Tailor your Website for Customer-Centric Marketing

Posted by Excentra on 28-Aug-2018 11:00:00

Give your website the tools to engage visitors so they’re then empowered to engage with you.

Your website has the potential to be an invaluable source of information for its visitors – and a vital selling tool for you. It educates a customer on your business, skills, and service offering. As such, it needs to hold a visitor’s attention, turning them into a prospect only with the right information at hand.

However, just creating a responsive website isn’t enough: you need to keep reviewing, maintaining, and updating your content to address what your visitor wants to know. 

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Topics: Website Design

B2B Communication Touchpoints in a Sales Cycle

Posted by Excentra on 13-Aug-2018 09:00:00

Brand communication is vital for sustainability and creating pleasant customer experiences. Which is why all businesses need to communicate with customers at various touchpoints during the sales cycle; this will help to maximise their opportunities of conversion and brand sentiment.

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Topics: Marketing Support, Marketing Planning, Marketing Strategy

What is Tone of Voice? Three Tips for Brand Unity

Posted by Ben Griffiths on 06-Aug-2018 10:00:00
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Giving your business a voice has never been more important.  But what is tone of voice and how do you write one?

 

A brand is bred from the lasting impression it leaves on a potential customer – and more often than not it’s the language we use that resonates and gets people talking. It’s our brand tone of voice.


A brand can’t be defined by a single component as your company is seen from every angle. With this in mind, tone of voice is vital.

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Topics: Tone of Voice

Is your Company Communicating Effectively with your Potential Customers?

Posted by Ben Griffiths on 30-Jul-2018 10:00:00
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Most people recognise that to communicate effectively, you must first identify how your audience digest the communications they receive. An inconsistent message may be hard to understand; a specific message may be easy to ignore. So how do you achieve a happy medium?

The truth is there is a simpler way.

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The Value of Customer Journey Mapping

Posted by Richard Burnett on 23-Jul-2018 12:00:00
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What kind of sales experience do you offer your customer? Are you losing potential business somewhere along your sales funnel? If these are questions you are asking yourself then perhaps it is time you considered a Customer Journey Map.

Customer journey mapping is the act of graphically portraying your customer's experiences with your organisation across major and minor touch points (times when your customer interacts with your organisation).

It is an essential element of any growth strategy. It presents the experiences of customers in line with your brand, to increase loyalty, advocacy, and therefore profitability.

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How to Increase Your Search Engine Position and Boost Web Traffic

Posted by Ben Griffiths on 11-Jul-2018 12:00:00
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Wanting to boost website traffic and improve how high your site appears in search engine results are issues affecting many business owners and marketers.

But how do you increase the rate of traffic to your website and improve where your site appears in search results? Is there a sure-fire method to do both in one go?

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Topics: Website Design

Want an Effective Marketing Strategy? Start by Tracking ROI

Posted by Ben Griffiths on 02-Jul-2018 17:18:00
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Make the most of your marketing by understanding what works – and what doesn’t.

It’s easy to see marketing as a cost rather than an investment. Businesses – big and small – devote endless amounts of time, effort and their best people to driving their marketing plan. Quick wins can come from short email campaigns, but often big results come only after months or years of dedicated work. 

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Topics: Marketing Strategy

4 Reasons Why You Should Be Starting a Blog

Posted by Ben Griffiths on 01-Jun-2018 16:00:00
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Debating whether you should be starting a blog? Not sure if blogs represent an important investment for your business?

Blogging is ubiquitous in the online environment, from multi-national company news to baking recipes, sport stories to product reviews - there really is a blog for all topics. With that in mind, you may be wondering if creating a blog represents a good return on investment for your business - will it not just become another voice in the crowd? 

The truest answer is a resounding no, the benefits of blogging far outway issues caused by competition. As an effective and integral element of any inbound marketing process, a blog is the perfect way to reach out to your web visitors as part of a customer-facing strategy.

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How to Align your Marketing Strategy to your 5 Year Business Plan.

Posted by Richard Burnett on 01-May-2018 11:38:00
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As a leader of your business, the big question is: “When you roll out your 5-year plan to the wider company, will your employees have a clear understanding of what they are working towards?”

To make sure this happens you must be able to define your team’s objectives in plain English. Your objectives need to drive daily decisions from the top down to all levels of the business.

It’s no secret that building and executing an integrated marketing strategy is the responsibility of your marketing team or marketing partner. The problem with that is the actions of everyone in your organisation affect your marketing.

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Topics: Marketing Strategy

10 Tips for Creating a B2B Content Marketing Strategy

Posted by Ben Griffiths on 02-Apr-2018 10:44:00
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What is Content Marketing?

Content marketing is the creation of original and valuable content. This is then published or distributed via various channels and in multiple formats; including blog posts, white papers, case studies, FAQs, podcasts, videos and photos. As a result of distribution, content can generate leads, retain existing customers, promote brand awareness and visibility, whilst allowing the business to demonstrate the company’s product or service expertise. 

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Topics: Marketing Strategy

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